We all are familiar with the terms print media, electronic media and online media. We have even heard of social media as well. But ever heard of democratic media? This is one of the most evolving concepts affecting the fate of many organizations and famous brands alike. Since graphic designersplay a vital role in building a brand identity, I believe they should be well apprised of the terminology and its impact on the corporate world.

Democratic Media – What is it?

The exact definition of "democratic media" provided by Wikipedia says:  "Democratic Media is the concept of organizing media along democratic lines rather than strictly commercial and/or ideological lines." However, for my better understanding, I have concieved it somewhat like this: "It is democratic media, when ordinary citizens have the freedom and access to express their views on any piece of information released or published on internet. Unlike the conventional media that runs on commercial purposes and with an agenda of making profits, the democratic media holds that that information is organized and controlled by ordinary citizens.” Nevertheless, considering the immensity of this term, I would like to relate this topic specifically with"brands" for my today’s post. This will surely make it more apprehensible for my readers and me.

Democratic Media – Power of people:

The biggest proponent of democratic media is the rise of social media sites and blogs where people are open to share their views and opinions. The chief reason for the level of influence is the ease of access to these kinds of media platforms. Almost every and anyone can join the discussions and openly share their opinions and judgments. Following are a few noteworthy influences of democratic media on the corporate world: • It increases consumerism and protects the rights of consumers. • Provides the public with freedom of speech and expression of opinions. • It shrinks the power of famous brands to impose their will on consumers. • Promotes fair, independent and accountable information to the public. • Limits the creative skills and approach of Graphic Designers.